You’ve lost that lovin’ feelin’

The Righteous Brothers #1 hit debuted in the US in 1964 and became the most played song of the 20th century.  The song soulfully describes a difficult personal, sometimes found to infect business relationships.

gospel singers extending handsYou’ve always been “loved”

You were number a top or perhaps #1 draft pick, conference, academy all star plus other accolades. #1 in college, conference and combine, number #1 in high school prep or club too; in other words, always #1 and became accustomed to the glow of adulation.  Now, you’ve reached your childhood dreams and made it to the pro’s but you’re no longer number #1.  You have to prove yourself all over again, and you may not be #1 with your advisers yet either.

The attention is for many, a catalyst driving creativity and excellence.  When you signed your first deal / contract exhilaration was off the charts.  However, athletes and creative artists face predictable career just the same as in any other business endeavor plus the sport specific demands and challenges such age, injury, looks, talent and the endless onslaught of youth; new emerging, younger stars,  inevitably tomorrow’s stars replace today’s.

Before you even get remotely close to that feeling…

Trust, but verify with McFideo™

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Professional Athletes, Creative Artists, Entrepreneurs, Executives, Ultra HNW & Non-profits, Charities, Foundations, Endowments 

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